Satellite TV - The First Fifty Years

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Satellite TV - The First Fifty Years

By Rachael Stillman and Gary Davis



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Satellite TV. Satellite TV may seem quite new, but its

history actually spans over a fifty year period.



The original concept of satellite television is often attributed

to writer Arthur C. Clarke, who was the first to suggest a

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worldwide satellite communications system. Funding for satellite

technology in the U.S. began in the 1950s, amidst the space

race, and the Russian launching of the satellite Sputnik in

1957.



The first communication satellite was developed by a group of

businesses and government entities in 1963. Syncom II orbited at

22,300 miles over the Atlantic; the first satellite

communication was on July 26, 1963, between a U.S. Navy ship in

Lagos, Nigeria and the U.S. Army naval station in Lakehurst, New

Jersey.



Overloaded land based distribution methods had the telephone

companies utilizing satellite communication way before the

television industry even came into the picture. In fact, it was

not until 1978 that satellite communication was officially used

by the television industry.



In 1975, RWT's co-founder and BBC transmitter engineer Stephen

Birkill built an experimental system for receiving Satellite

Instructional Television Experiment TV (SITE) transmissions,

beamed to Indian villages, from a NASA geostationary satellite.

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Birkill extended his system, receiving TV pictures from

Intelsat, Raduga, Molniya and others. In 1978, Birkill met up

with Bob Cooper, a cable TV technical journalist and amateur

radio enthusiast in the U.S., who invited him to a cable TV

operators' conference and trade show, the CCOS-78. It was there

that Birkill met with other satellite TV enthusiasts, who were

interested, and ready to help develop, Birkills experiments.



Interest in Television Receive Only (TVRO) satellite technology

burst forward. The American TVRO boom caught the attention of

premium cable programmers, who began to realize the potential of

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satellite TV. Back in the mid-1970s, TV reception was the under

the control of international operators, Intelsat and

Intersputnik.



On March 1, 1978, the Public Broadcasting Service (PBS)

introduced Public Television Satellite Service. Satellite

communication technology caught on, and was used as a

distribution method with the broadcasters from 1978 through

1984, with early signals broadcast from HBO, TBS, and CBN

(Christian Broadcasting Network, later The Family Channel). TVRO

system prices dropped, and the trade organization, Society for

Private Commercial Earth Stations (SPACE), and the first

dealerships were established.



Broadcasters realized that everyone had the potential to receive

satellite signals for free, and they were not happy. But the

Federal Communications Commission (FCC) was governed by its open

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skies' policy, believing that users had as much right to receive

satellite signals as broadcasters had the right to transmit

them.



In 1980, the FCC established the Direct Broadcast Satellite

(DBS), a new service that consisted of a broadcast satellite in

geostationary orbit, facilities for transmitting signals to the

satellite, and the equipment needed for people to access the

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signals. In turn, broadcasters developed methods of scrambling

their signals, forcing consumers to purchase a decoder, or a

direct to home (DTH) satellite receiver, from a satellite

program provider.



From 1981 to 1985, the big dish satellite market soared. Rural

areas gained the capacity to receive television programming that

was not capable of being received by standard methods.



The Satellite Broadcasting and Communications Association of

America (SBCA) was founded in 1986 as a merger between SPACE and

the Direct Broadcast Satellite Association. But by this point,

American communication companies had soured on the prospect of

satellite TV. Broadcast cable was very successful at this time,

and the satellite industry received a lot of negative press

coverage. Fifty percent of all satellite retailers closed their

businesses.



Business eventually recovered, but the illegal theft of pay

television signals was still a problem. Ultimately, encryption

has proven to be the ultimate salvation of the satellite

industry as it has made the transition from a hardware to

software entertainment-driven business.



Early successful attempts to launch satellites for the mass

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consumer market were led by Japan and Hong Kong in 1986 and

1990, respectively. In 1994, the first successful attempts in

America were led by a group of major cable companies, known

collectively as Primestar.



Later that year, Direct TV was established, and in 1996, the DISH

Network, a subsidiary of Echostar, also entered the

satellite TV industry. DISH Networks low prices forced

competing DBS providers to also lower their prices. And an

explosion in the popularity of digital satellite TV ensued.



About the author:

About the Authors: Gary Davis is owner

of Dish

Network Satellite TV and has written numerous articles on

the satellite television industry. Kate Ivy has written for a

variety of publications and websites and is the owner of Ivygirl Media &

Design.



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