Translation Services: Use a translator, a Translation Agency or Do it In-house?

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Translation Services: Use a translator, a Translation Agency or

Do it In-house?



A challenge almost any company entering an international market

will be faced with is translating its marketing materials,

product and service documentation, and other documents into the

language of the target market. Depending on your requirements,

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there are basically three options:



You can do the translation yourself or have someone in your

company do it. You can find and hire a different translator

for each language. You can hire a translation agency.



To make this decision, you will have to consider several

factors, including your abilities and resources, your needs, and

the cost.



Your Resources Do you, or does someone else in your company,

have the ability to do the translation? If you require a

translation into Spanish, for example, and you have a

Spanish-speaking employee in your company, it is tempting to

simply assign him or her to perform the translation services.

However, there are several factors to take into account:



1. A translator is more than just someone who speaks two

languages. A translator has to be perfectly fluent in both

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languages and will usually translate from her second language,

the source language, to her mother tongue, the target language.

It is of great advantage if she lives in the country your

translation is intended for. She needs to be familiar with the

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topic that is translated and have excellent writing and editing

capabilities in the target language. Consider this: When you

have your marketing material written, do you simply choose any

person who speaks English? Or do you select someone with

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excellent writing skills and still have the text proofread by

a second pair of eyes? You should have the same demands for your

potential translator. So does your German, French, or Spanish

employee have the necessary writing skills in her first

language? If, however, you have such enormous requirements for

translation into one single language that you can employ one

translator full-time, this might be the most economical option.

Just make sure that you have the necessary expertise to choose a

competent translator. Remember: this will be the only person to

perform all your professional translation services. If you are

dissatisfied with the work this person is doing, it will not be

easy to switch translators. Also, you will probably still want

to have someone else proofread the translation, just as you

probably had someone proofread your original texts.



2. Having you employees perform the translation services costs

you too Do not forget to take into account the time it will take

your employee to work on the translation. A professional

translator can translate about 2,000 words per workday. Someone

who is less experienced may need quite a bit more time. During

this time, your employees working on the translation wont be

able to perform their regular job tasks.



Your Needs Do you regularly require professional translation

services into one language or do you need a one-time translation

of one or more documents into several languages? If you

regularly need translation services into only one or two

languages (20,000 words or more per month), it may be worthwhile

to hire your own professional translator to work in your company

full-time. If, on the other hand, you occasionally need

translations into many languages, or if you have very large

translation jobs to be completed in a short time, using a

translation agency will take care of all the necessary

logistics. The agency will find the appropriate translator for

each language, or possible more than one translator if the

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deadline is tight, assign the proofreading tasks, and ensure

that everything is completed on time and the service quality is

top-notch.



Cost The cheapest option to get your translation services done

is seemingly doing it yourself or having an employee of your

company do it. However, there are hidden costs, such as the time

spent and possibly inferior quality, that you should consider. A

poor translation can cost you more in business than you would

ever have spent on having the work done right. Another option,

which is also quite cost-effective, is hiring a freelance

translator yourself and skipping the middleman, i.e. the

translation agency. If you decide to go this route, make sure

that you have the knowledge and experience to pick a qualified

translator and to judge the quality of the translation. The last

option is giving the job to a professional translation agency,

which will take care of everything related to the required

translation services. This is the most recommended option for

most companies. It ensures that you get the best possible

quality, which is the most important factor when deciding which

way to go. Remember: You may pay a little more for this service

upfront, but you will keep paying for a poor translation for as

long as you use, publish, or distribute it. The cost in lost

business due to poor quality translations dwarfs the money spent

on a good translation. When using a translation agency, you also

wont need to worry about paying the translator internationally,

as it is always a good idea to choose a translator in the target

country.



The decision is yours. You have several viable options,

depending on your resources, needs, and cost. Always keep in

mind though that the most important factor when choosing any

professional translation service provider is quality.



Christian Erwig-Straughan



About the author:

Christian Erwig-Straughan is a GermanEnglish translator with 9

years experience and the author and webmaster of the Translation

Services Info Guide,

http://www.translation-and-languages.com.



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